VCU Brandcenter Recruiting Session 2014
I came back last night from this year’s recruiting session feeling as I usually do: Inspired. I’ve been recruiting at VCU Brandcenter for almost 7 years now. I’ve reviewed hundreds of books in that time. Through the years, the thing that I’ve been struck by consistently is the quality of the work, the thinking, and the people. This program puts out bright, passionate people who want to change the world through advertising. I have no doubt they will. Many of them already have.
The thing that I love most about attending the session is the artfulness and creativity that the students put into displaying their work. It’s like 100 mini- installations. This is not just reserved for the writers and art directors. It’s across all the disciplines. Each scene offers up a glimpse into the person and how they see the world. It’s obvious that every act for them is an act of creativity. It’s become second nature to them.
This year, I felt the Art Direction track has come back. It’s stronger than ever. And it’s clear that the Creative Technologists have carved out their space in the program. And how smart they were to add the track, Creative Brand Management a few years ago to create future clients. For after all, we are only as good as the clients that hire us.
The way the students collaborate is part of what makes this program so magical. The display above, was created by a few of the CTs. The installation is a series of blank monitors that only come to life when you look through the gear that corresponds with your height. (I was grateful that they had one for people that are 5’). The painting above was part of an art director’s space, showing his philosophy and background as a fine artist.
My favorite quote was one of the students who said, “We learn a lot from the professors here. They have a lifetime of experiences. But the real learning comes from each other.” I definitely saw that shine through every single person I spoke with. The generosity is real, and it gives me hope for this industry and knowing that as long as this program is around, we will all be better for it.